Down Time Best Time

What’s your slowest time as a business? Mondays? August? First week of the month?

You may think that’s just the way it is. In fact, it’s only that way because you haven’t been creative enough to change that.

Case in point: Lick Hudson. An ice cream store in upstate new york. Winter time is dead time for an ice cream store. Nothing to be done about it. Right?

Not so says Lick. Here’s what the store looks like when the weather turns cold.

When work slows down, the creative mind has time to ponder. Embrace your creativity and you can make the most of your down time.

(Now if only I can get the ice cream store in my town to turn into a cheese shop during the winter.)

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