There are Four Fatal Communication Blunders.
In each of these blunders people may think (and would certainly say) they are trying to do one thing, when in fact they are doing something totally contradictory. (Click to see blunder #1 or #2 or #3.) Here’s the fourth and final:
4. Speaking – Educating vs. Explaining
When you have an audience in front of you, what are you really trying to do? Is your goal to explain your topic? Or is your goal to educate your audience?
Many speakers are brilliant orators. They speak clearly and perhaps even entertain. Their logic is impeccable. They can speak flawlessly on their topic for hours at a time.
Of course, therein lies the blunder.
People don’t learn very well by listening. We learn by talking and doing and creating. We learn through action.
Next time you are asked to speak to a group, don’t be fooled by the title “Speaker.” If your intent is to educate, then spend less time explaining. Ask your audience to do something, to use your idea, to talk to each other. They will learn and remember more through their actions than anything they take away from your words.